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Maura Zhang



Synergy-Connect Announces Strategic Partnership with Sonoma Valley Visitors Bureau to Expand Group Tourism

April 28, 2023—Synergy-Connect, LLC, a leading destination sales and marketing representation firm, is thrilled to announce an exciting new partnership with Sonoma Valley Visitors Bureau. The addition of the bureau to the Synergy-Connect destination portfolio will heighten the exposure of Sonoma Valley's striking landscapes and extraordinary experiences in the MICE (Meetings, Incentives, Conferences, and Exhibitions) market. With Synergy-Connect's expertise, this collaboration is expected to have a generous impact on the tourism industry in Sonoma Valley.


The Sonoma Valley Visitors Bureau is committed to promoting the "Wine Country" region as a premier travel destination. With its noteworthy blend of wine, food, art, and laid back culture, Sonoma Valley offers a little bit of something for everyone. The bureau works closely with nearby businesses and community organizations to ensure that visitors have the best possible experience while also supporting the local economy, preserving the natural beauty of the countryside, and advancing sustainable tourism. 


"We are excited to partner with the Sonoma Valley Visitors Bureau and to showcase the beauty and unique experiences that Sonoma Valley has to offer for meetings and events," says Maura Zhang, Managing Partner of Synergy-Connect. "Our team is ready for the challenge, especially Barbara Quigley, who is excited to once again assist clients in their search for the perfect Wine Country venue."


Synergy-Connect works with several destinations across the globe, including Naples, Marco Island, Everglades CVB, and Curaçao Tourist Board, helping them increase their visibility and attract more groups.  The partnership between Synergy-Connect and the Sonoma Valley Visitors Bureau is anticipated to generate new business opportunities for the region by raising awareness of its potential as a prime location for California meetings, events, and incentive travel programs. 


About Synergy-Connect

Synergy-Connect is a collaboration launched 2017 by a team of seasoned hospitality professionals, with a shared passion for unconventional travel and emerging Destinations. They put together their diverse backgrounds and individual skill-sets, to represent, consult, and connect global destination providers of unique and memorable experiences, with professional meeting and event planners in North America. They offer a unique sales and marketing representation solution for CVBs and DMCS (Convention and Visitor Bureaus and Destination Management Companies).  Leveraging its sizable network and innovative strategies, Synergy-Connect is well-equipped to help its clients  achieve their goals of promoting group travel and positioning each as a top choice for meeting and event planners who are looking to plan memorable trips for their clients. In 2020, Synergy-Connect launched LatinPlus DMC Group, as a network of independent Destination Management Companies specialized in Latin America’s Top Destinations for meetings, incentives and group travel.

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